The American Bird Conservancy was up against a hard battle. Their position was to make wind power influencers understand that wind farm development affects bird populations dramatically and that more thought needed to be put into regulating the industry. We came up with Jack, named after Jack Kerouac, who reads his depressing poems of survival and loss. While being funny to the audience, the concept strikes a chord in the issue.

Creative Strategist: Steven Kostant
Creative Director / Designer / illustrator / Writer: Peter Quinn