Lexus was rebranding their Lexus Link concierge service and we came up with a particularly nice POV that was from the drivers seat.

Lexus was rebranding their Lexus Link concierge service and we came up with a particularly nice POV that was from the drivers seat. The service was about the no-hands personal assistance.

It was a nuts-and-bolts project where I handled everything from the pitch, the vendor selection and management, to the photoshop work, design, layout, and copywriting. pretty turn-key.