branding19

KAUST

By branding, interactive, messaging, print, promotion, video

KAUST Inauguration Site from Peter Quinn on Vimeo.

PROJECT DESCRIPTION
King Abdullah University of Science and Technology was a huge and grand project– A benchmark for higher ed. KAUST sits about 40 minutes north of Jeddah on the Red Sea coast. They hired us to create a web site, but that initial request turned into a long relationship. We put up a site before there was a school. Then as the school became a reality, we slowly mirrored the actuality of it in the site. We launched the school to the world, and it was huge. And we helped them do it through messaging, social media, design, web site development, video, animation, and print ads. We made it in Saudi Arabia and we made it here in the U.S. We became their voice, their eyes and ears.

CREDITS
too many people to credit. my role was
Creative Director / Art Director: Peter Quinn

Car Talk

By branding, messaging, print

Lexus was rebranding their Lexus Link concierge service and we came up with a particularly nice POV that was from the drivers seat.

Lexus was rebranding their Lexus Link concierge service and we came up with a particularly nice POV that was from the drivers seat. The service was about the no-hands personal assistance.

It was a nuts-and-bolts project where I handled everything from the pitch, the vendor selection and management, to the photoshop work, design, layout, and copywriting. pretty turn-key.