CREATIVE WORKS BEST WHEN IT SOLVES.
Mitigating Disinformation
Partnered with the WHO to develop global campaigns for World Immunization Week across six languages during a period of rising vaccine skepticism. We developed the creative platform, the look and feel, versioning, the videos, social content, and sharable toolkits for moms and workers on the ground throughout the world. All in six languages. The work represented a strategic shift for the UN, countering misinformation with compelling storytelling and accessible, shareable content.
Public Health
Transformational
CHAMPION BRANDS
Showing Olympus In A True To Life Way
We helped Olympus leadership reposition the brand from “that camera company” to the global leader the medical optics and technology company they've already become. Defining a unifying brand
platform and narrative, we helped segue a new vision into U.S. divisions at first, and then worldwide.
Brand Purpose
Global
On Becoming Accessible
When the AAM rebranded, they needed a way to explain the evolution to both their members and legislators. We scripted, scored and storyboarded this human take on a new rebrand.
Brand Evolution
#CULTUREFORWARD
Activating Baltimore With Art & Light
We worked with the Central Baltimore Partnership, Bloomberg Philanthropies, and the Neighborhood Design Center to shape and activate the communications strategy for Inviting Light—a public art initiative born from Baltimore’s Bloomberg Philanthropies Public Art Challenge. With Derrick Adams curating, we built a comms plan and an executable marketing strategy with cohesive branding, storytelling, placemaking, digital advertising, and email, creating an integrated approach that connected audiences to the art, community, and social purpose behind it.
Integrated Campaign
Placemaking
Own The Story
We produced some great video stories to highlight Philips connection to U.S. veterans through their healthcare technologies. This story focuses on Philips’ efforts to provide much needed care to rural populations through telehealth. Sometimes it's this easy. Just showing what's actually happening and letting the purpose drive the conversation.
Video Storytelling
MOVING PEOPLE TO ACT
Building A Peer-To-Peer Giving Movement
We worked with Global Impact to refresh and inspire giving through the Federal Combined Giving Campaign. Data insights told us that people were becoming numb to the ubiquitous images non-profits used to illustrate need. A hungry child. A homeless person. A Veteran. These images were getting glossed over and we needed a new way to attract giving. We developed a peer-to-peer strategy where Federal Employees could lead the call of giving with their friends and colleagues and it realized an amazing uptick in charitable giving.
Integrated Campaign
PUBLIC BRAND
Trust + Awareness
Partnering with the Department of Homeland Security required more than messaging. It meant building a brand people could trust in moments of uncertainty, while translating complex, evolving threats into clear, actionable guidance. The work balanced authority with accessibility, helping the public understand risks around online safety and empowering them to take simple, meaningful steps to protect themselves and their communities. At its core, the effort used creativity to turn awareness into action and shared responsibility. And that sentiment drove recruitment.
Brand Awareness
Public Service
The Internet Goes With You
CHANGING MINDS ON ISSUES
Making Energy Choices Simple
We worked with Cat Eye Productions to create the concept and help produce this spot for the Union of Concerned Scientists concerning our energy sources. When you show how simple it is, it’s kind of a no-brainer.
DRIVING CHANGE IN AN INDUSTRY
Making Leadership Positions Attainable
We helped The American Hotel and Lodging Association name and brand a program that would convene women in the industry, network, and challenge the status quo.
