ABOUT US
PIVOT AND FLOW WITH A CHANGING WORLD
In a time of so many unknowns, organizations need to engage in new and unexpected ways. That means getting creative. Maybe it’s reshaping your brand. Or maybe it’s venturing into new territory or building more meaningful connections. Whatever it is, when you show up, you better come out smart, and come out swinging.
We help you own your voice, build resilience, and stay tapped-in to the zeitgeist. We do this through brand building, comms strategies, storytelling, art direction, and carefully crafted execution. These are not nice-to-haves for organizations wanting to make an impact. They are expected if you’re going to be noticed and taken seriously.
TACKLING
THE ISSUES
Great creative can inspire people to connect and act.
We’ve been around long enough to realize that if you’re doing good and do well, it’s a win-win. We are dedicated to helping organizations hone their position and capitalize on it. We can help you surface the good in your business and help you flex it in ways that can amplify your mission.
CHAMPIONING
YOUR BRAND
Drive your brand DNA with a POV that’s right for you.
Personality and point-of-view are not made up. These are inherent qualities built from the inside out. And this is where we come in. We’re pretty great at working with our clients to surface the qualities that makes them great, and then we help translate that into content that speaks to their audiences.
MOVING
#CULTUREFORWARD
We are at our best when culture moves us forward.
Culture just doesn’t happen. It requires people to show up and participate. It takes creative collaboration and coordination to get them there. It’s how society has always moved, but now, it’s just getting harder and harder to reach the right people. When you do, culture brings everyone with it.
STAYING
TOP-OF-MIND
Everyone is remembered for their last great story.
Making an impact is no small feat. You need a creative team who understands how to elevate creative that will keep you relevant and present. After all, it’s not just the idea, but how you do it. A really great executed idea can be the difference between a blip and memorable.
READY TO GO
We’re not just another agency taking on whatever comes our way. Supermade is a nimble team of writers, designers, and creative directors who chase work that matters. What aligns us is our desire to improve the world and do it in a way that’s f*%#ing great!
Maybe it’s shifting opinion, reaching new audiences, breaking through a crowded marketplace, or just simply getting something done. Whatever the challenge, you need a team who can jump in and get to work where strategy and execution meet. You can have the best idea in the world, but if it isn’t realized in a way that grabs attention and resonates, it won’t land. That’s what we do.
Peter is a strategic Creative Director with extensive experience leading multidisciplinary teams to develop and execute impactful brand positioning and marketing campaigns with a proven ability to align creative vision with strategic business goals, engage executive stakeholders, and drive brand consistency. He is as passionate about progressive causes as he is skilled as a facilitator, speaker, teacher, director, hands-on designer and video editor who is equally comfortable with the C-suite as he is realizing how it plays out. From bands to art school to advertising and PR. That's him in a nutshell.
Helps organizations boost their online impact and acquire supporters with proven methods in social media and paid advertising. As a collaborator, Brett plays on our team and has his own thing at Fliptide Media where he services his own accounts. Brett is adept at making smart media buying decisions for large and small organizations and initiatives optimizing resources in strategic ways.
Brian is a Mercury award-winning creative director helping organizations find their voice for integrated marketing campaigns with some serious chops in radio. Brian shape-shifts between serious and funny never once allowing it be anything but amazingly human. He runs Flying Brick. Together, Peter and Brian have tackled some pretty unique campaigns and beautifully branded initiatives.
Alex is a motion graphics designer passionate about progressive causes especially socio-environmental innovation. His work bridges creativity and cause, equipping impact-driven brands with the tools to spark momentum and surge impact. He brings a unique blend of design thinking, communication strategy, and creativity to the moving image. Alex runs the Disruption Society. A great name for his cause-based motion company.
Yes, Todd is a talented film and video production specialist for docs, broadcast, campaign videos, and feature films. But maybe you didn't know he used to work on the Wire. In Baltimore, that's legendary. But also, when Todd gets on a project, he dives in and sees it through with compassion and grace whether he's shooting, producing, or creating the final edit.
Yes, Rachel is a top-notch editor with serious chops. And yes, she cut her teeth at National Geographic, where she translated broadcast to digital media. But she's also Directed and DP'd on a feature, been in bands, and dropped her knowledge of horror on multiple occasions. She works full time editing and jumps in with us when we need her amazing skills and sardonic whit.
WORDS TO LIVE BY
RULE#1
THERE’S MORE RISK IN PLAYING IT SAFE .
The world is a crowded place. You don’t want to get lost in the pack. We can take your organization to unexpected places. We can help build your brand, go to market, amplify your voice, and activate audiences. But you have to have an appetite for smart creative if you want to get out in front. There’s greater risk in playing it safe. Great brands lead because they know where they’re going. Where is yours headed?
RULE#2
INSPIRATION ISN’T MANUFACTURED. IT ARRIVES.
Inspiration takes the spark of imagination and the passion for ingenuity. Any story can get told. But how you tell it makes all the difference in the world. There is an art to crafting great work. With the right creative planning, it doesn’t have to be difficult, labored, or expensive. It just has to be done in a way that allows for great ideas to arrive and be let through.
RULE#3
WHY WORK FOR THE BAD GUYS IF YOU CAN CHAMPION GOOD.
Is your organization rotten to the core? It takes a concerted effort to be classified as a supervillian, evildoer, a multinational hitman firm. Dumping toxic chemicals into drinking water, taking unfair advantage of sweet old ladies, shooting babies into space. No thanks. But let’s say your standards are a little higher. Let’s say your organization has ambitious business goals that can be met in a way that also advances the greater good. That’s just where we like to apply our big brains: Creating integrated campaigns and media strategies that hits your target between the eyes and changes the conversation. For good.
RULE#4
EVERYONE THINKS THEY’RE CREATIVE
While it’s true that anyone can be creative, it’s the ability to synthesize strategy with the poetic that creates a moment that separates us with the pack. When you cut the fat off process and account management, you create a scenario for great creative to get through. Brand development, campaign strategy, marketing, copy, video, interaction, social, events, etc., these are just services that any agency offers. What do we do? We take our gloves off. We get down and creative with it. With no guard rails stopping us It’s what sets us apart. It’s in our DNA.
